This session is a follow on to the original session on what is innovation (link below):
The session investigates where innovation can be found, and the most successful ways to innovate. There is a particular focus on whether the best innovations to push an idea into the marketplace, or pull development as a result of identifying a specific consumer need.
You can watch the full session below:
We hope you enjoy the session and it helps you understand where you can find your next big idea!
